As a nod to IFC’s tagline, ‘Always on, Slightly Off’, we took the approach of being always on trend, but slightly off. Using IFC’s original and licensed content, we poked fun at everyday trends, memes, and the never-ending political circus by creating custom memes, clever tweets, #relatable videos and joined the conversations our fans were already having. All of this was tailored to shake up the social platforms and make people laugh.
One of the biggest challenges was developing an original comedic voice that spoke not like a brand, but more like that person at the party who always has a unique perspective and something witty up their sleeve. Below is just a small sampling of the social content that resonated best with our fan base.