Webby’s: Social Video: TV & Film
Say It With A Smile

We set out to get social audiences invested in Kidding, the new half-hour SHOWTIME original series starring Jim Carrey, by using relatable entry points to convey the show’s unique premise. We successfully united fans through a collective kindness, tapping into the nostalgia for childhood to speak to the honest, raw, and dark moments. Each unique social video was created using physical materials that convey a sense of childlike innocence and wonder but emotionally complex in their messaging.

Credits
Ashmi Dang -- Director of Social Marketing
Showtime Networks Inc.
Alexandra Katchis -- Social Media Supervisor
Showtime Networks Inc.
Kyle Gorry -- Social Media Marketing Coordinator
Showtime Networks Inc.
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Zoe Greenblatt -- Senior Social Media Manager
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Sarah Pine -- Director, Account Services
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