SHOWTIME
|
Kidding
Overview
Campaign
Following a highly acclaimed first season, we were tasked with developing a social campaign that spoke to the series’ new format, new talent, and shift in tone rooted in magical realism.
- Acclaim: Build off S1 acclaim and promote the new back-to-back episode format.
- Show the stars: Give big-name guest talent social assets that they want to share to activate their fanbase.
- Creative refresh: Blur the line between realism and fantasy to plus up the award-winning S1 creative.
Say It Like It Is
STRATEGY
Bad words are no longer off the table, tough topics are game if you ‘kidsplain,’ and the truth sets us free.
Stretch the Imagination
CREATIVE
We implemented mixed media elements to blur the line between realism and fantasy. Using visual illusions, we transformed ordinary objects and settings into unexpected emotional metaphors.
Our Newest Pickle Pals
CUSTOM CONTENT
To give a warm and fuzzy welcome to our newest pickle pals, we created custom content to promote their appearance — all in the magical style of Kidding.
